For the page that has to do persuasion in one scroll. Ten skills, and the shape differs from the product kits in one specific way: it has a Signature Moments phase, because a landing page is one of the few places where an expressive flourish is the right call rather than a distraction.
That phase comes with a warning built into the ordering. It sits after motion principles, not before, so the frequency gate and the context weighting get applied first — a falling-leaves field or a live landscape should be a decision you made, not a thing you added because it was available. One signature moment per page is usually right. Two is usually one too many.
The pre-ship phase is shorter than the full-redesign kit’s, and deliberately so: there’s no mobile-review skill here. Not because marketing pages don’t need mobile work — they need it badly — but because a landing page’s mobile problems are usually design problems (what earns the first screen), which the build phase already covers. If your marketing site has real app-like surfaces, reach for the Mobile-First Review kit alongside this one.